If President Donald Trump was upset about his inauguration crowd size not being as big as President Barack Obama’s, he might not want to get a look at his State of the Union numbers.
Trump pulled in just over 40 million viewers across the major four broadcast and three cable television networks on Tuesday evening — about eight million short of Obama’s first State of the Union address in 2010, and less than his own address to a joint session of Congress last year.
Trump’s Tuesday viewership does beat Obama’s in his later years in office. Obama had 42.8 million viewers in 2011 but failed to break the 40 million mark in all of the subsequent years of his presidency, with 31.1 million people watching his final State of the Union address in 2016. (The most-viewed State of the Union address was President Bill Clinton’s in 1993, which had 66.9 million viewers.)
According to data from Nielsen based on its 56 metered markets, Trump’s speech, an hour and 20 minutes long, garnered 40.4 million television viewers on Tuesday evening. Obama’s first State of the Union in 2010 had 48 million viewers, while his address to a joint session to Congress in February 2009, a sort of pseudo-State of the Union, had 52.4 million viewers. Trump’s 2017 joint session address had about 48 million viewers.
Perhaps unsurprisingly, Fox News led coverage on Tuesday, with 11.5 million viewers tuning in. On broadcast, 7.1 million people watched on NBC, 7 million on CBS, 5.4 million on ABC, and 3.6 million on Fox. On cable beyond Fox News, 3.1 million people watched on CNN, and 2.7 on MSNBC.
Trump did have a big night on Twitter
While his television ratings may not have beaten Obama’s, Trump’s ratings in another place he values did: Twitter. According to data released by the social media platform, Trump’s address generated 4.5 million tweets, making it the most tweeted State of the Union or address to a joint session of Congress ever. (The previous record was Trump’s 2017 joint session address.)
Trump’s “We proudly stand for the national anthem” line — a swipe at protesting NFL players — was the speech’s top-tweeted moment, followed by his discussion of immigration reform proposals, and mentions of the gang MS-13. President Trump was, unsurprisingly, the most-tweeted-about person during his speech. President Barack Obama and House Speaker Paul Ryan (R-WI) were second and third.
The public appeared to generally approve of Trump’s speech. According to a CBS News poll released shortly after the address, 75 percent of those who watched Trump’s speech approved of it, compared to 25 percent who disapproved. To be sure, the people who watch the speech tend to be those who are more amenable to the president in the first place — according to CBS’s poll, 42 percent of viewers were Republicans, 33 percent independents, and 25 percent Democrats.